RESUME

HBO
Associate Creative Director, AV Creative Marketing
3/2021 - Present

Lead multiple concurrent AV Marketing Campaigns for HBO and HBO Max series, Films, and Documentaries
Manage internal creative teams and outside agencies to deliver high level creative
Manage campaign assignments, deadlines, and budgets
Lead brainstorming sessions to ideate and execute extra content and social concepts for platform and social use
Interview A-list HBO/HBO Max Talent, showrunners and crew
Provide creative, technical, and logistical mentoring, guidance, and encouragement to junior level staff

Lead multiple concurrent AV Marketing Campaigns for HBO and HBO Max series, Films, and Documentaries
Write, produce, and edit trailers, teases, and additional promotional content for use on all HBO platforms as well as off-channel buys
Manage internal creative teams and outside agencies to deliver high level creative
Ideate extra content concepts for social, platform, affiliate, and DVD use
Interview A-list HBO Talent, showrunners, and crew members
Lead BTS campaigns; supervise shoots and production crews
Interview A-list talent, showrunners, and crew members
Provide creative, technical, and logistical mentoring, guidance, and encouragement to junior level staff

Write, produce, and edit promotional content for use on HBO's on-air, digital, social, and affiliate platforms as well as off-channel buys
Interview A-list HBO Talent, showrunners, and crew members
Lead BTS campaigns; supervise shoots and production crews
Work with Creative Director to manage project workflow, deadlines, and budget
Work with Creative Director to oversee agencies and deliver high level creative

Researched, conceptualized, scheduled, and produced all Facebook Live content for PureWow's Main, Beauty, and Family Facebook pages; 3-5 streams per week
Handled set design and props for all shoots with very minimal budget
Interviewed and Directed A List talent and Facebook Live guests on camera

Campaign lead for TV Land Original Programming (Teachers Season 1 and 2, Impastor, Hot In Cleveland, The Exes,)
Conceived, wrote, produced, and edited creative launch campaigns, trailers, TV spots, sizzle reels, and platform-specific digital content.
Managed in-house teams to produce short form promotional content for TV Land programming (e.g., trailers, TV spots, digital content, etc.)
Interviewed talent and directed promo shoots
Shoot prep: location scout, props, wardrobe, etc.
Led production and brainstorming sessions on campaign concepts, key art, social content, and overall strategy
Communicated regularly with show executives, development heads, and show talent
Collaborated with graphic designers, art directors, and creative directors to elevate creative executions
Directed VO and mix sessions
Mentored junior staff

Produced and edited on-air promo for History Remembers 9/11 Global Event
Produced and edited interviews and sizzles for international program sales conferences
Produced production support for original short-form content shoots

Wrote, produced, and edited on-air PSA and "Share Your Story" presentation video
Interviewed children and families for Share Your Story video

Produced on-air promotional spots for Good Morning America Weekend and This Week with George Stephanopoulos
Assisted with talent shoots and interviews for Good Morning America

BLACK EQUITY TEAM
Co-Founder & Committee Lead - 2020

Lead monthly meetings with the heads of HBO Max, HR, Consumer Marketing, and Equity & Inclusion on better ways to foster a culture of transparency, accountability, and equity within the organization

WINTER WISHES
Team Lead

ADOPT A FAMILY
Team Lead

HBO MENTORSHIP PROGRAM
Mentor

PACE UNIVERSITY
Pleasantville, NY

M.A. Media and Communications, 4.0
Graduated: 12/2015

B.A. Media and Communications
Graduated: 5/2005